Thursday, 5 May 2011

Music Magazine: Editorial Plan

Editor's letter:
  • Length: short so people will not get bored and to free up space on the contents page
  • Tone: informal - personal to reader, makes them feel included and valued by the publications - use direct address, lots of pronouns
  •  Keep up the ‘edgy’ attitude of the magazine through language use - superlatives, intensifiers etc
  • Things to mention: changes in the magazine, features this week, what’s coming up, goings-on behind the scenes, etc
  •  Ending in the signature (and possibly photo) of editor to enhance the personalised feel and connection with reader
  •  Features this week: Talk about how exciting it was to talk to the focus artist, as well as the opportunity to speak to any other artists and the creation of other features this week
  •  Coming up: exclusive tour access to someone very famous, talk to myspace music heads to get an insight into what’s new and popular
  • Magazine goings-on: new art director, should soon see some exciting new changes to the design/layout etc of magazine
Double-page spread contents:
Format: Q&A format, but with input from writer in between to avoid a scripted conversation feel.
Core purpose of article: to promote new album
Possible topics: Artist's inspiration, how she feels about her sucess, what she plans to do next, her rise to fame, development of album etc

 
Possible questions to ask:

 
Questions to answer (introduction/establishing paragraphs):  
 
  • What is your album about? Does it have a personal meaning to you?
  • Is it any different from your previous music/songwriting?
  • What do you feel about your album?
  • How do you feel about your success?
  • When does it come out?
  • Where will it be available?

Questions to answer (album promotion):
  • What is your album about? Does it have a personal meaning to you?
  • Is it any different from your previous music/songwriting?
  • What do you feel about your album?
  • How do you feel about your success?
  • When does it come out?
  • Where will it be available?

 

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